There is no denying the usefulness of customized rubber wristbands. They can be used for anything, from marketing a product to raising awareness and promoting a charity. However, to become effective they need to be designed properly, otherwise they won’t catch people’s attention.
In order to design the best customized rubber wristbands for your cause, take a few moments to consider some of the following important pointers:
Pick a Message and Image/Logo
Remember that the space you have is quite limited. You cannot print a long message there. Try something catchy and easy to remember. This is where promotional slogans and catch phrases become very handy, especially if you use the same slogan for your cause.
If you are going to add a logo or image try to keep it simple so you can minimize on colors. Colors might wear off and then the beauty is gone. Try an image that is recognizable even when debossed into the silicone rubber material.
Choose Your Font Wisely
A lot of companies end up in scandalous PR disasters because they chose the wrong font. Wholesome words become sexual innuendos when glanced at a distance due to how the wrong type of font spaced the letters.
Remember that the type of font you choose also reflects the nature of your cause. Thick, large fonts scream for attention while smaller, uneven ones call for fun and adventure. Take some time to research what the common fonts are for the cause you are fighting for.
If you want to play it safe then pick plain font types and see how they look when either printed or debossed into the rubber.
Cycle Through the Colors
Another important aspect when customizing your rubber wristbands is to choose the colors properly. You want colors that represent what you are promoting but you also want colors that look good on people.
The worst thing you could do is choose colors that mean the exact opposite of your cause and look horrible when worn. You do not want fuchsia pink wristbands for a heavy metal fundraising event. You also don’t want Satanic, dark red wristbands with black letters for a child-friendly religious event.
Rubber Isn’t Just Rubber
Make sure you also put some thought into what kind of material you are getting. The best choice is 100% silicone rubber because it is easy to customize but is very durable, very comfortable, and also chemically safe for children and adults alike to wear.
Putting Two and Two Together
Putting everything together you need to have the right message or image to show, the right type of font, the right colors, and the right materials. Only then will the wristbands look and work as effective as desired.
Even though rubber wristbands are so cheap and easy to distribute, dispose, or sell they require a lot of thought to be eye-catching, desirable, and meaningful. Those that have stuck through the test of time – like the AIDS-awareness wristbands – are successful because of their design.