Gone are the days when silicone rubber bracelets were only silly fashion accessories that were seen on the wrists of prepubescent teenagers and high schoolers or college goers. Nowadays you will find adults wearing custom rubber bracelets of all kinds on their wrists. These are mostly found on the wrists of celebs, pop stars, sports personalities and politicians.
You must be thinking that these people have gone mad to sport such prepubescent fashion on adult arms, but if you take a closer look, you will find that these are not just any silly fashion accessory that dresses up your outfit. These are what they call, custom rubber bracelets, which spread social awareness about a particular cause or event.
These custom rubber bracelets are special. They are inscribed with messages supporting a particular cause or event, usually meant for charity and these charitable organizations often sell thousands or millions of custom rubber bracelets which act as fundraising items.
Because these silicone rubber bracelets are very cheap and within the budget of most people, people can afford to purchase a dozen or two of these bracelets in different colors and patterns, matching with their outfits. Half a dollar price tag for such cute rubber bracelets is the real reason behind the popularity of these bracelets. After all who wouldn’t love showing off such colorful and fashionable bracelets on well manicured hands?
So far we thought only corporate organizations and companies tried to publicize and promote their companies by distributing hundreds of custom rubber bracelets, completely free of cost. Of course rubber bracelets are better giveaways than cups and mugs and pens and they are less costly as well. In fact rubber bracelets are ideal giveaways for corporate companies because of their aesthetic appeal and dirt cheap rates.
But nowadays even politicians are using custom rubber bracelets to promote their party or a particular candidate. These politicians emboss their names and party slogans on rubber bands of their chosen party color and distribute these silicone rubber bands to supporters and the general public for free during campaigns.
Now during presidential campaigns, if you see one group of people wearing blue silicone rubber wristbands and the other party wearing red, you will immediately guess which group belongs to which political party.
But mostly, custom rubber bracelets are sold or distributed free of cost to raise awareness about debilitating diseases or to raise funds for the rehab of victims of natural catastrophes like earthquakes and tsunamis and volcanoes and famines or floods.