In the last two years, men and women all over the globe have begun to wear rubber wristbands. These types of bands are meant to be worn on the wrists and are made of a solid rubber loop which can easily be stretched. You can slide it conveniently over your hand to wear on the wrist. These kinds of bands are waterproof, sturdy and long-lasting. Many individuals keep wearing these on their wrist at any time of the day. These are available in almost any type of color that can be imagined, whether blue, green, black or yellow. There are even translucent bands. There are 6 main reasons why these are worn.

To show support to a cause

These types of bands give you a low-cost way to show your support to a cause or make others aware about a health condition or a social problem. Many people wear these to gather money for a special cause. Red bands are worn to symbolize the Red Cross or Tsunami Aid. Pink bands are used to symbolize breast cancer. Bands in camouflage or green color are used to display support to US troops.

For charity purposes

Many specific colors are used to show support to charitable causes. Yellow bands are possibly the most famous, as they began to be used by cancer survivor and champion bicyclist Lance Armstrong to raise funds and make people aware of his own cancer foundation. He designed these first in the early months of 2004. These days, similar types of bands have originated in different colors to make people aware of various charitable purposes and make them interested about contributing funds for the same.

As fashion accessories

Many people wear these as excellent fashion accessories, and they look great – especially when customized well. Young and old people like to sport these kinds of bands as a form of style statement. These are available in a range of vibrant colors and varied kinds of fonts, which can turn the heads of other people. Wristbands that are screen printed have a low cost and tend to last for a long time.

For sports activities

You can also find a lot of teens wearing these while participating in sports activities, such as basketball. Members of many basketball teams wear blue colored ones, while red and green ones are also quite common. Yellow colored wristbands are also very popular, and help differentiate one team from the other.

For promotional purposes

These days, you can also find wristbands of rubber being used to promote different kinds of services and products for business purposes. Various companies customize such bands for promotional purposes in order to fit any logo or slogan. These are ideal to convey business messages to potential customers.

To announce upcoming events

One can also find various kinds of wristbands being used for announcing upcoming functions and events. You may have seen these being worn by people for fundraising events, festivals and fairs, sporting events to announce an upcoming charitable event, ad campaign or launch event of a new product or organization.

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Personalized rubber wristbands are a popular way of advertising and you can see them everywhere you go. From hospitals to schools, and even airports – they always serve a purpose. To discover the major uses of personalized rubber bracelets, consider the list below:

#1 Public Awareness – these wristbands are quite colorful and can easily attract attention so you’ll instantly be able to spread a message to the public. Trying to raise awareness for cancer research or a welfare issue at work? Then you can use these wristbands to let people know about it.

#2 Marketing Purposes – companies can benefit greatly from these bracelets. Selling or giving them away to people is a great way to promote your company. You can even give it as a giveaway for new subscribers or a reward for loyal customers.

#3 Advertising – rubber wristbands can also be useful for advertising a product. The words printed on the wristbands could be giving all the information or could display the name of a new product or service the company is selling. Many people will be wearing it so you’re sure hundreds or even thousands will learn about the new product.

#4 Fundraising – churches, schools, and foundations can sell these wristbands to raise funds for a cause. As a matter of fact, these bracelets often generate a lot of money very quickly which is why they are often sold for fundraising, along with printed shirts and caps.

#5 Memory Reminders – got someone in the family with Alzheimer’s? Are you often busy with work, home, family, and others? You can wear these bracelets printed with your daily reminders to ensure you never forget a thing.

#6 Identification – silicone rubber bracelets can be helpful for children – a child can wear a bracelet that has their address in case they get lost. Contact information can be printed as well. These bracelets can also be used in bars to identify customers who can and cannot legally buy alcohol.

#7 Sending a Message – if you are forming a union, rallying for a cause, or trying to fight peacefully by sending a message then you can use these silicone bracelets to spread the word and get the message out.

#8 Personalized Gift – silicone rubber wristbands don’t always have to be used for rallies, fund raisers, or the like; you can simply customize them and give them as colorful gifts to friends or family. Many teenagers give each other wristbands as a sign of friendship and new mothers receive them as well.

#9 Medical Records – medical patients can wear wristbands that have their names printed on them as well as the important notes of their medical records. This becomes important for patients that tend to roam freely when unsupervised.

#10 Cooking Recipes – last but not least, these personalized rubber wristbands can be used as wearable cooking recipes, perfect for people on the go. You can also have them printed to list down the ingredients you need to buy when you have to drop by the grocery store. Isn’t it amazing?

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There is no denying the usefulness of customized rubber wristbands. They can be used for anything, from marketing a product to raising awareness and promoting a charity. However, to become effective they need to be designed properly, otherwise they won’t catch people’s attention.

In order to design the best customized rubber wristbands for your cause, take a few moments to consider some of the following important pointers:

Pick a Message and Image/Logo

Remember that the space you have is quite limited. You cannot print a long message there. Try something catchy and easy to remember. This is where promotional slogans and catch phrases become very handy, especially if you use the same slogan for your cause.

If you are going to add a logo or image try to keep it simple so you can minimize on colors. Colors might wear off and then the beauty is gone. Try an image that is recognizable even when debossed into the silicone rubber material.

Choose Your Font Wisely

A lot of companies end up in scandalous PR disasters because they chose the wrong font. Wholesome words become sexual innuendos when glanced at a distance due to how the wrong type of font spaced the letters.

Remember that the type of font you choose also reflects the nature of your cause. Thick, large fonts scream for attention while smaller, uneven ones call for fun and adventure. Take some time to research what the common fonts are for the cause you are fighting for.

If you want to play it safe then pick plain font types and see how they look when either printed or debossed into the rubber.

Cycle Through the Colors

Another important aspect when customizing your rubber wristbands is to choose the colors properly. You want colors that represent what you are promoting but you also want colors that look good on people.

The worst thing you could do is choose colors that mean the exact opposite of your cause and look horrible when worn. You do not want fuchsia pink wristbands for a heavy metal fundraising event. You also don’t want Satanic, dark red wristbands with black letters for a child-friendly religious event.

Rubber Isn’t Just Rubber

Make sure you also put some thought into what kind of material you are getting. The best choice is 100% silicone rubber because it is easy to customize but is very durable, very comfortable, and also chemically safe for children and adults alike to wear.

Putting Two and Two Together

Putting everything together you need to have the right message or image to show, the right type of font, the right colors, and the right materials. Only then will the wristbands look and work as effective as desired.

Even though rubber wristbands are so cheap and easy to distribute, dispose, or sell they require a lot of thought to be eye-catching, desirable, and meaningful. Those that have stuck through the test of time – like the AIDS-awareness wristbands – are successful because of their design.

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You may think that charity and research groups for breast cancer get more money that they could ever need, but the truth is, they don’t. This is why there are many breast cancer fundraising events and promotional products like rubber message bracelets to help finance charities as a way of helping people with breast cancer.

If you are hoping to raise money for the fight against breast cancer then here are a few ideas to get the money rolling in:

Organize a Marathon

This is perhaps the most expensive and most complicated way fundraiser idea but it can be done. As a matter of fact, there are dozens of breast cancer awareness marathons done everywhere in the country. The money received from participating runners and sponsors all go to charity for breast cancer treatment and research.

Marathons are big events and since the cause is a good one, you’ll find a lot of big companies and organizations ready to pitch in and donate. After all, they’ll look good for the public when they do so and it helps your cause as well.

Organize a Raffle

Before you read any further, make sure you check with local laws regarding raffle draws and what the restrictions and regulations are. When you’ve confirmed it can be legally done then proceed – you should, since raffle draws generate a lot of money.

You can either craft a 50/50 type of raffle event where 50% of the collected money goes to charity and the other 50% goes to the raffle winner, or you could offer a high-end prize like a car and then take all the remaining cash for breast cancer charity.

The latter is sure to generate more cash since the prize is more appealing but it also means you need enough participants to cover the cost for the prize and still hope there is cash left to go to charity. A good way to get around this is to offer multiple prizes, enticing more people to join since there are higher chances of winning something, even if it isn’t the grand prize.

Sell Promotional Items

You can’t expect to sell very expensive items but the smaller, more affordable promotional products are guaranteed to generate a lot of money. This is why baked goods are always commonly sold – hardly anyone can refuse a tasty cookie especially when the money goes to breast cancer charity.

Baked goods, calendars, shirts, and customized rubber message bracelets are some of the best choices. Phone and tablet cases are also pretty good since just about everyone will buy some sort of material to protect their gadget. Shirts are nice choices too especially since they spread the message quickly when worn to public places.

Rubber silicone bracelets with slogans or messages printed on them are very good choices since you can either sell them for low prices or give them as prizes or rewards to people who donate a lot of money to the fundraising event. Plus they are easily recognized so they are perfect for promotional purposes too.

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It doesn’t take a genius to figure out that marketers love using colorful silicone rubber bracelets. Every time they hold an event or are advertising a new product they’ll be giving these out or selling them for very low prices. Even marketers for fund raising campaigns use them.

To understand why, take a look at the following reasons:

Reason #1: They are Cheap

Silicone rubber bracelets are very affordable to make and thus they are very affordable to sell or give away. If you order them in bulk you can even get them for very, very low prices, sometimes even dropping down to 20 cents each.

Reason #2: They are Safe to Use

The materials used in silicone bracelets are much safer than leather and traditional rubber. Traditional rubber and other materials can contain toxic chemicals that are harmful to children – remember that children tend to put anything and everything in their mouths. Rubber silicone does not contain such chemicals.

Reason #3: They are Recognizable

One look at a rubber silicone wristband and you’ll be able to identify it. Even at a distance you can easily recognize a wristband and if it has a distinct color or pattern you may even identify what it represents or what company sells them. They are that effective as marketing tools.

Reason #4: They are Everywhere

As mentioned above, just about every company in the world utilizes them. Fund raisers use them, corporations use them to promote products, unions use them to unify the workers and send out a message, and even kids use them as gifts and friendship bracelets.

Reason #5: They are Versatile

There are many ways to market your product or service with rubber silicone wristbands. You can give them away as a gift for subscribing or registering to a company membership or they can be a freebie for consumers buy higher tier products or services. The sky is the limit here.

Reason #6: They are Customizable

You can get these bracelets in any color you want, have anything printed on them, and you can have as many as you like made. They can be debossed, marbleized, they can be striped, thin, or thick. Anything you want to say and portray can be printed on these, making them perfect for just about event.

Reason #7: They are Loved

Unlike marketing t-shirts which most people avoid at all costs, people tend to love silicone rubber bracelets. They aren’t ugly to wear and since they are instantly recognizable people wear them more often when they want others to see that they stand for something. You won’t have to force people to wear them.

Limitless Possibilities

Any marketer understands that when you are promoting something you want tools that give you as many options as possible. Silicone rubber bracelets meet and exceed all expectations because of how well they click with consumers and how customizable and versatile they are. Not to mention they are very inexpensive!

The only thing American cyclist Lance Armstrong wanted to do in May 2004 was to make people be aware of how cancer could be prevented and empower those who already have that condition. A survivor of testicular cancer, Armstrong launched a fundraiser called “Livestrong” where yellow colored silicone bracelets made by Nike were handed out to raise money to finance the Livestrong Foundation, a support group for cancer survivors. To date, 80 million Livestrong rubber bracelets have been sold. Armstrong has made an icon of the silicone gel bracelets that have since been associated as a tool for awareness of various causes such as child abuse, racism, deforestation, indigenous peoples, animal cruelty, gay rights, immigrants, diabetics and war veterans.

Silicone is the hands down choice of material for these wristbands which have become fashion accessories as well. Why are they such a hit? Because they are long lasting, water resistant, flexible, attractive and unique. They not only come in an ever-widening range of colors but in a rapidly increasing selection of designs and patterns. Debossed, silk screened, color debossed, printed or embossed, they can come in single colors, glow in the dark, multicolor, marbled, color changing (the wristband’s color changes in environments with temperatures over 30°C), UV reflective (the wristband will change its color when exposed to sunlight) and even mosquito repellant! And of late, some manufacturers have even added options such as applying glitter and perfume on for customers who want something more attention getting. Engraved wristbands using laser-engraving machinery is gaining ground as the next edition of these ubiquitous silicone bangles. Ironically, manufacturers of laser-engraved rubber bracelets have been reported to charge astronomical prices for their products even when they are actually cheaper to make since they are almost identical to the debossed type in their appearance and feel. Laser-engraved custom rubber wristbands don’t even require imprint molds to be made, saving both money and time for the manufacturer.

Armstrong’s fundraiser subsequently opened doors for other uses of the silicone rubber wristbands which he unwittingly catapulted into stardom. Nine years since they were sold as symbols of the fight against cancer, rubber wristbands have become full-fledged promotional merchandise which is now used by products, ideas and brands. From election campaigns to airline flights, silicone bracelets are an integral part of communications plans and strategies to get more of everything: votes, sales, subscribers, members and customers. No wonder the rubber bracelet industry has become a billion dollar business in less than ten years after its first appearance.

Non-profits continue to use them in creating awareness and sustaining interest while government institutions hand them out to empower communities, boost morale for overseas armed forces personnel and maintain goodwill among intra-governmental agencies. Other than the ubiquitous use of these bracelets by marketing departments of businesses, advertising agencies and public relations outfits, rubber wristbands now cater to sports teams, religious organizations, medical facilities, schools, places of entertainment and leisure (as a kind of security measure and accessibility pass to use private swimming pools and enter private communities). Armstrong’s silicone bracelets have indeed come a long way in connecting different people believing in and working for different ideals and purposes.


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Maybe you’ve seen rubber message bracelets worn during special occasions such as fund raising events or when raising awareness for a cause, and it’s easy to see why, because it has proven to be effective in terms of delivering a message. What you may not realize is that these bracelets can be just as effective as an advertising tool. In fact, it can be as powerful as a full page or TV ad but doesn’t cost as much.

Ways of Using Silicone Rubber Bracelets

Bracelets can be an effective advertising tool because they can penetrate your target market and audience as easily as when using them to raise awareness for a cause. To build name or brand recall, you can manufacture these bracelets and give them away to customers for free along with the product you are selling. Not only do you get the opportunity to use your product to establish name recall, but the bracelet can help because as long as the customer is wearing it, your company’s name is embedded in their mind and becomes associated with quality.

Keep in mind that silicone rubber bracelets are very popular as an accessory, and you can easily craft a message or your company’s motto on each one. By simply manufacturing and packaging them with your products, you’ll have thousands of people wearing bracelets carrying your brand’s message. It’s an affordable and effective method of getting people interested in your company and what you have to offer. Giving away rubber message bracelets is, in short, a good way to get people curious about your business.

Affordable and Versatile Advertising Solutions

If you don’t want to manufacture your own wristbands then you can just order wholesale or have them custom designed. Because they’ve proven so popular, there are now several websites and services selling ready-made or customizable bracelets at low prices. In fact many of them offer discounts if you buy in bulk. In terms of design there are plenty to choose from, and as stated you can have them customized. Alternatively, you can purchase blank bracelets and add the design or logo yourself.

It’s true you need to spend some money in the manufacture or design. However, the ROI, whether in terms of increased product sales, brand recognition, or awareness of a cause that your company is supporting, is very high. A look at business trade shows will show that wristbands are being widely used, are a testament to its efficiency. Of course you can’t just use your company’s logo or slogan, as you also need to make sure the design will catch people’s eyes.

Today’s rubber message bracelets are available in a variety of styles, the most popular being the color filled, printed and embossed bracelets and bands. There is no single right style to use, and it really depends on the kind of message or emotion you want to convey. Regardless of the style you use, there’s no questioning the fact that rubber bracelets can provide you with an affordable way of reaching out to customers.


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The general appeal of custom rubber wristbands is in the simplicity of their customization. Already, these bracelets have a burgeoning niche as highly effective marketing collaterals, not to mention the similar result they yield when used as tools for fundraising. Custom rubber wristbands have high levels of elasticity from their silicone content’s elastomeric ingredients which make them not only flexible and bendable but also resistant to water. Because of this elastic property, these bracelets are capable of stretching well over the wrists even of individuals with plus-size wrist measurements. Wearing these silicone rubber creations has never been more popular than they are today.

Customization makes the production and the wearing of these silicone rubber bracelets fun as well as socially relevant. Lettering formats can be:

  • Embossed – raised letters protrude 2 to 2 ½ millimeters from the bracelet band’s surface. An imprint mold is used to place the letters on the silicone strips;
  • Debossed – the opposite of embossed wherein debossed words also go through a molder while placed on the silicone strips;
  • Color and debossed – this format type undergoes the same process as the debossed rubber wristbands but differs in the way that the debossed letters are highlighted in either a single color or a fusion of hues; and
  • Silk screened – the letters are placed on the silicone’s surface without the imprint mold in a different color from that of the wristband.

Most manufacturers of custom rubber wristbands offer their customers a wide range of colors to choose from, as well as designs and patterns which may or may not be included in the overall design of the wristband. There are options of multicolored, single-colored, color fusions, segmented coloring or marbleized effects depending on customer preference.

Although the silicone bracelets attained their iconic status when cyclist Lance Armstrong gave them out as a wearable symbol for supporting cancer awareness, it has taken other routes to assume other roles. Some use these rubber bracelets to indicate certain allergies or adverse reactions of the wearer in case they are in an emergency situation such as a vehicular accident or bouts of fainting.

In Australia, they are called “ad bangles,” a reference to how these colored rubber wristbands have been used time and again by advertising agencies and marketing companies to get promotional messages across without spending a fortune and yet look “in” and “cool.”

In New York, on advertising row in Madison Avenue, these fancy silicone wristbands have promoted hamburgers, perfume, underwear, furniture, car rentals, art galleries and even seniors’ bingo night. But there’s a more serious side to wearing them. Some of these rubber bracelets are now used as some form of security or accessibility pass by hotels, private swimming pools and beaches, neighborhood communities, wellness facilities and gyms, sporting events, business conferences and even musical concerts. As a supplement to ID cards, some large conglomerate employers have even taken to outfitting their workers with these custom rubber wristbands to distinguish which departments or units their employees belong to.


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Raising awareness for a cause or promoting a product, fundraiser or event can be challenging, but by using colored rubber bracelets you’ll be able to spread the word quickly and effectively across a broad spectrum. Initially looked down upon as a fad, they’re now used by several organizations to promote their pet causes.


Different Colors and Styles

Silicone rubber bracelets, unlike t-shirts and other promotional tools, are lightweight and cheap, and you can wear it anywhere you are without sticking out. The first bands were yellow and used exclusively to raise awareness about cancer, but now these bracelets are available in different colors ranging from black, white to all the colors in the rainbow and even multicolor bands. In fact it’s not uncommon for manufacturers to provide customers like you with a chart so you can pick the color.

Silicone rubber bracelets are not only available in different colors but styles as well, and silicone is the best available material because it produces a durable band and it doesn’t feel like you’re wearing anything on your wrist at all. Furthermore, you don’t have to use a single-color band because two-toned and swirled bands are available too.  Regardless of the design you choose, you’ll have an easy time imprinting the message or your organization’s logo on them. The most widely used style is debossed wherein the letters are pressed in the bracelet, while the embossed design is the opposite with raised letters.


Get the Message Out

Regardless which colored rubber bracelets design you choose, these bands will convey the message you’re sending out faster when compared to other means. Because you can use different colors, people will naturally become curious and you can then use this opportunity to explain what your wristbands are all about. Not only are bracelets convenient to wear, but they’re also inexpensive. Compared with t-shirts, bracelets only cost a few dollars to manufacture or order, and they’re widely available too.

The ease with which bracelets can be purchased, along with the impact they can generate, has made them very popular in the United States and around the world. In the aftermath of Hurricane Katrina, several Katrina bracelets and wristbands were manufactured and sold, with the proceeds going to the benefit of the victims. This isn’t an isolated case, as it has been repeated in other countries around the world where calamity has struck. Whenever disaster strikes, you’re bound to see volunteers wearing bracelets as a sign of unity. While these are also used for raising funds, they’re also a symbol of survival.  

As pointed out earlier, these bracelets were first used for increasing cancer awareness but are now also used for AIDS and other diseases. What makes these bracelets so appealing is their flexibility, allowing you to change their appearance and style to suit a specific event or occasion. You can for example, design colored rubber bracelets and make them more appropriate for special events, promotional activities, fraternities, schools and so on. In other words, the only limit is your imagination and creativity.


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Years ago a popular style of wristband was a sweatband, and were popular with tennis players, but mainly their purpose was to catch the athlete’s sweat that ran down their arms which might get in the way of the hand’s grip on the tennis racket. But today, there are silicone rubber wristbands are thinner and more colorful. And they are not exclusive to tennis players either. In fact, these wristbands have evolved so much that they now come as rubber wristbands. Some of them come with art designs, engraved names and messages, and they can be embossed or debossed. These erstwhile sweatbands have also attained the status of being fashion accessories.

They have come as harbingers of messages that proclaim encouragement, support, sentiment, challenge, disgust or anger. These wristbands have become a vehicle for public relations, advertising, marketing, news, social commentary and personal networking. Causes and advocacies have benefited from silicone rubber wristbands, for instance, which became the tool for raising awareness of cancer when cyclist Lance Armstrong set up his “Livestrong” campaign in 2004.


The Evolution of Armstrong’s Silicone Rubber Wristbands

A survivor of testicular cancer, Armstrong’s rubber wristbands were in yellow, the color of the jersey worn by the champion of the Tour de France cycling event, which Armstrong had won seven consecutive times (1999-2005). Various kinds of wristbands have since emerged, espousing recognition, confirmation or backing of ideas, political candidates and patronage of sports teams, celebrities and other ideals.

Wristbands are now a popular item as corporate giveaways, loot bag fillers, election campaign collaterals, tourism souvenirs and business promotions. Companies manufacturing these colored rubber wristbands offer them as color-filled, in multi-colors, color-cored, laser printed or graphically designed. The mass marketing of any thing can effectively yield unexpected success, as proven by the custom rubber wristbands for general cancer awareness. Hypoallergenic as well as water resistant, these are made of flexible and durable silicone gel or rubber.


Rubber Wristbands as Awareness Tools

When used as “awareness tools,” wristbands like these become fundraisers by themselves when they are sold as “cancer awareness bracelets,” for instance, in every color that corresponds to the type of cancer being prevented or treated. Pink silicone rubber bracelets sound off for breast cancer awareness as do white for lung cancer, lime green for lymphoma, dark blue for colon cancer, black for melanoma, grey for brain cancer, orange for leukemia and burgundy for multiple myeloma.

While these wristbands seem to be the promotional tool of choice for advocacies such as cancer awareness, their function is not exclusive to those groups.  Personalized rubber bracelets have invaded the fashion industry as accessories for different types of casual outfits. Some of these bracelets come engraved and carry the simplest texts: “It’s A Runner’s World,” “Love Means Nothing to a Tennis Player” and “Walking is Exercise, Too!” are only some of the messages that the individuals wearing them want everybody to know. Online petitions may be gaining some ground, but unless you’re doing Facebook 24/7, silicone rubber wristbands are still ahead of the awareness game.


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Laser Engraved