In the world where people tend to look like one another, a little distinctiveness wouldn’t be remiss. With the current generation’s penchant for individuality and character, it’s not much of a surprise that the majority of people are drawn to a more personal approach to everything.
To personalize means to make something easily identifiable as belonging to a particular person. We see this all the time, from monogrammed hand towels and bags to engraved silverware. People do this to inject a little bit of quirkiness and originality to otherwise mundane things. But personalizing things doesn’t just work on an individual basis. There are also a lot of advantages when you apply this practice on a greater scale. Everything can be customized these days: cars, jewelry, little trinkets for your home, even a simple rubber bracelet. In fact, with the latter, there are endless possibilities!
Now the question might arise, how can a personalized rubber bracelet be of much use? These little bands of silicone first started garnering attention when they were cleverly put to use as a promotional marketing strategy by different organizations to shed light on the various causes that they espouse (a good example would be the LiveStrong bracelets made by the Lance Armstrong Foundation and Nike). The trend caught on and now, the bracelets are everywhere!
Part of the reason why these bracelets are so successful is because they are versatile and low-cost. They can be used simply as an accessory by piling them on your wrists in a plethora of color combinations. More than that, personalized rubber bracelets can be used as part of marketing campaigns, for fundraising purposes, as an advertising medium, and even as a promotional strategy. The beauty of being able to personalize or customize them is that it allows a person to tailor the bracelets to fit his or her purposes.
Another good thing about these bracelets is their visibility. If a person receives leaflets or pamphlets, there is great likelihood that the materials would be immediately disposed of. It takes more than an elegant advertisement or beautiful graphics to catch people’s attention these days. That’s where the bracelets come in because they are conspicuous and can easily distinguishable, a characteristic that you can exploit to your advantage. A certain color combination or embossed words and designs can make them even more noticeable.
If you resort to using personalized rubber bracelets for advertising purposes, then it’s like getting more for the price of one. Hand these out to a few and the chances that they’d be seen are higher. With the more traditional marketing and advertising materials, you reach people one at a time. With personalized rubber bracelets, once they’re on a person’s wrist, the possibilities for exposure go up. You don’t just advertise to a single person but also to every single person who sees the bracelet-wearing individual. The more people see it, the better. And if you couple that up with a distinctive catchphrase or a memorable design, people would be less likely to forget.