What is a rubber band bracelet? People refer to these bracelets in many different ways. Most common are the terms; silicone bracelet, rubber bracelet, and of course instead of bracelet the word wristband is used interchangeably. Other labels being used are; awareness bracelet or jelly bracelet. And other names stem from their use such as; cancer bracelets, event bracelets, “support our troops” bracelets, etc.
What you call the bracelets is not as important as what they may be used for. Generally, they are used for fundraising and awareness promotions. Many organizations sell them with an important phrase or symbol imprinted on the bracelet created in some significant color to help identify their cause.
A rubber band bracelet is made of durable silicone that can stretch but will not break easily. During manufacture the bracelet is molded in the colors of choice and the text is debossed into the bracelet. It is possible to simply print the text on the bracelet but the text can eventually wear away, and debossed text prevents that from happening. Of course, another option is to paint or color the debossed text to enhance the look of the bracelet allowing the text to stand out more.
Text is not the only thing people have printed or debossed on the bracelets. Many have opted to have symbols or logos included on the rubber band bracelet. Including a logo is an excellent way of marketing a product or brand. Some companies have pass out the bracelets and encourage people to wear them and display them freely. This type of use can be an inexpensive promotional tool for just about any company or organization.
Many fundraisers and charities will sell the bracelets to raise money. At the same time having people wear them around town creates visibility and awareness for any cause, idea, or brand being promoted. The cost of the rubber bracelet is low, and the larger quantity purchased, the lower the cost will be for each one. The cost can go down well below a dollar a bracelet allowing plenty of head room for profit that can benefit any fundraiser.
Whether you call them rubber band bracelets, silicone bracelets, rubber bracelets, or awareness bracelets, they are another good way to raise money, create awareness, and promote your product brand.