It doesn’t take a genius to figure out that marketers love using colorful silicone rubber bracelets. Every time they hold an event or are advertising a new product they’ll be giving these out or selling them for very low prices. Even marketers for fund raising campaigns use them.
To understand why, take a look at the following reasons:
Reason #1: They are Cheap
Silicone rubber bracelets are very affordable to make and thus they are very affordable to sell or give away. If you order them in bulk you can even get them for very, very low prices, sometimes even dropping down to 20 cents each.
Reason #2: They are Safe to Use
The materials used in silicone bracelets are much safer than leather and traditional rubber. Traditional rubber and other materials can contain toxic chemicals that are harmful to children – remember that children tend to put anything and everything in their mouths. Rubber silicone does not contain such chemicals.
Reason #3: They are Recognizable
One look at a rubber silicone wristband and you’ll be able to identify it. Even at a distance you can easily recognize a wristband and if it has a distinct color or pattern you may even identify what it represents or what company sells them. They are that effective as marketing tools.
Reason #4: They are Everywhere
As mentioned above, just about every company in the world utilizes them. Fund raisers use them, corporations use them to promote products, unions use them to unify the workers and send out a message, and even kids use them as gifts and friendship bracelets.
Reason #5: They are Versatile
There are many ways to market your product or service with rubber silicone wristbands. You can give them away as a gift for subscribing or registering to a company membership or they can be a freebie for consumers buy higher tier products or services. The sky is the limit here.
Reason #6: They are Customizable
You can get these bracelets in any color you want, have anything printed on them, and you can have as many as you like made. They can be debossed, marbleized, they can be striped, thin, or thick. Anything you want to say and portray can be printed on these, making them perfect for just about event.
Reason #7: They are Loved
Unlike marketing t-shirts which most people avoid at all costs, people tend to love silicone rubber bracelets. They aren’t ugly to wear and since they are instantly recognizable people wear them more often when they want others to see that they stand for something. You won’t have to force people to wear them.
Any marketer understands that when you are promoting something you want tools that give you as many options as possible. Silicone rubber bracelets meet and exceed all expectations because of how well they click with consumers and how customizable and versatile they are. Not to mention they are very inexpensive!