Silicone rubber bracelets are made from the highly durable and versatile silicone rubber that’s also used in a wide array of industrial products. But again, the use of silicone rubber is not limited to the confines of high-technology industries as these can also be used in creating a lot of other merchandising materials. The recent years have seen a particular increase in the use of silicone rubber in making decorative rubber-based fashion accessories. Silicone rubber bracelets and wristbands have experienced soaring popularity over the past few years giving numerous rubber silicone manufacturers a good stream of income, especially those who have ventured into the consumer goods market.
What Makes Silicone Rubber Bracelets Popular?
The appeal of these rubber bracelets mostly stem from its ease of customization. A relatively simple molding process can create tons of these bracelets but it’s the message or design that’s being embossed or printed on it that makes each silicone rubber bracelet unique and funky. Designs can be modified to fit a particular purpose and the cost of doing so is quite low, making it a really popular type of merchandise.
The Process of Producing Silicone Rubber Bracelets
Almost all of today’s decorative rubber wristbands and bracelets are made out of silicone, which is a substance known for its flexibility and water resistance. Normally, silicone bands display a high level of elasticity which allows them to stretch over the wrists. Regarding customization of text and colors, wristband text can either be catered to each individual’s liking or can be selected from a number of pre-determined phrases or slogans. The styling of these messages varies too and can be classified as follows:
- Silk screen-printed: Bracelets of this kind have the message or the text applied directly over the surface of the silicone. The text color differs from the band and can be placed on both sides of the bracelet (inside and outside).
- Embossed: Embossing the text means printing it into the rubber material in a way that will make the text rise from the surface of the band.
- Debossed: On the other hand, debossing is printing or pressing the text into the band to create a recessed image.
- Colored debossed: It’s the same as debossing but the text is colored intentionally for it to be more visible against the band.
The Many Uses of Silicone Wristbands
Apart from being hip fashion accessories, rubber wristbands can help serve other purposes. It can be used as a tool to raise awareness, support a cause, or represent campaigns. Electoral candidates who have sought office amped up their campaign by printing their names on silicone rubber bracelets and gave it to the public. The American Cancer Society and the LiveStrong Foundation have made bracelets to gather support from people and promote cancer awareness. Team spirits were bolstered by means of supporters wearing rubber bracelets with their favorite team’s name embossed on it. Clearly, by capitalizing on the popularity of the silicone rubber bracelets, companies and other organizations can create a relatively affordable yet effective advertising strategy.