It seems like that the appeal and popularity of custom bracelets will never wane. In fact, custom rubber bracelets have been creating a sensation among many people, trendy or not, for more than five years now. The appeal of custom rubber bracelets lies behind its versatility. These bracelets are so versatile that you can use them on almost anything. You can use custom rubber bracelets to show support on causes, issues, allegiance to some groups, or just use them for fun.
The market first witnessed the popularity of rubber bracelets in the early 2000s. Custom bracelets that emerged during this period are usually made of tough and flexible yet highly durable materials. Kudos to a popular sports apparel company and Lance Armstrong, a world famous professional cyclist, these bracelets became a sweeping phenomenon especially among the young and sporty types. However, Armstrong’s yellow Livestrong wristbands were not just launched for commercial purposes. These silicone bracelets were introduced to the market in order to support a cause and that is cancer research. It goes without saying that the Armstrong bracelets became a national hit. Professional athletes and common people supported the cause and of course the bracelet.
Custom rubber bracelets, even without the famous celebrity endorsements, are popular due to the fact that these accessories are very cost-effective for manufacturers. Producing custom rubber bracelets, especially in high volume, will not cost that much compared to other accessories such as shoes, caps, and jerseys. Many investors favor investing on the production and selling of rubber bracelets because they can be manufactured for a few cents yet can be resold for a much higher price. And even if you sell it a few times higher than its original price, anyone can still afford a rubber wristband. This is very true especially when there is a valid cause to support such as that of what Lance Armstrong advocates.
Apart from appealing to any gender, creed, and age, rubber bracelets also have a universal appeal. In fact, almost everyone finds wearing rubber bracelets fashionable. This can be attributed to the sense of community or group affinity that people feel when wearing these bracelets. Probably, one of the chief reasons why many people are fond of wearing bracelet is because of the positive message that it usually imbibe.
A sense of community is somehow forged among those who use custom silicone bracelets. Most people who use custom rubber bracelets belong to the younger social bracket. They are those people who are looking forward to some change in their environment. Simple gestures like wearing bracelets to support a cause are seen as a minimal yet high impact positive stance: a gesture that runs in contrast to the negative picture that is presented to them by the media and other institutions. And yes, wearing custom silicone bracelets is cool.
For those who are interested in wristbands and custom rubber bracelets, you may be glad to find out that there is an assortment of design, colors, and styles that are available out there. A lot of great sites that offer custom bracelets can also be accessed online.