Rubber bracelets will forever have a place in fashion history because of its power to foster brand and social awareness. Children and adults are fond of these silicone rubber bracelets because they’re versatile. Organizations and companies are fond of personalized rubber bracelets because they are cost-effective ways of making a statement and promoting a brand or a cause. Custom rubber bracelets for corporate and organizational mass production are one of the promotional materials that are not easily thrown away by people because they’re useful and have a fashionable use. They even come in many colors and sizes. People will readily wear these silicone rubber bracelets because celebrities and athletes also use these bracelets as accessories.
Rubber bracelets have been traced all the way back to the 1980s, when Cyndi Lauper and Madonna would wear them in their music videos. These bracelets were also known as Jelly Bracelets. The bracelets resurfaced again in the late 1990s. Nike used the rubber bands as bracelets and had several NBA players promote them. These were also known as baller bands or baller ids. Teenagers also sported these bands with messages like “cutie” and “hottie.” However, this trend did not last long again because real rubber would get stuck on the skin or hair and cause irritation.
However, rubber bracelets made a comeback in 2004. Decorated cyclist Lance Armstrong, who was diagnosed with testicular cancer, teamed up with Nike and produced LiveStrong customized rubber bracelets. LiveStrong was the motto of Armstrong’s cancer research foundation. The sales of these bracelets raised more than $28 million. Other companies and organizations followed the example of Armstrong and used customized rubber bracelets to promote their brand and cause. The silicone rubber bracelets are improved versions of the old rubber bands because the former does not irritate the skin and has a great texture. The text can simply be embossed on the band, which can come in various colors.