You must have seen silicone rubber wristbands being used for promotional purposes. Also known as silicone rubber bracelets, these have been made famous by Lance Armstrong, who used bands of golden yellow color to raise money for his cancer foundation. If you have been planning to use these bands for promoting your product, service or an upcoming event, these accessories can be useful in various ways for advertising purposes.
These are very cheap to buy
Other than promotional reasons, silicone rubber wristbands are also used by many charitable organizations. This is due to the significantly lower price tag that they come with. These can be produced in large numbers without spending a lot of money. Due to this reason, companies and businesses like to use them for marketing purposes. These days, every business is trying to save costs on advertising and these bands can be very useful in saving marketing expenses without comprising on the effectiveness of promotional benefits.
They can be used by anyone
One of the major benefits for silicone rubber wristbands in promotional purposes is the fact that they can be used by virtually anyone. Age is no bar for its use, as it can be used by kids, teens, grown-ups as well as elderly people. There is no social prohibition associated with such bands, and they do not come with any health risks. Any person can sport these on his or her wrist.
They can last for a long time
Unlike advertising banners, such types of marketing mediums can last for a long time to come. There are instances where bands used for the promotion of a specific product or service has been found to help the brand it came from and make people curious about its future offerings. However, custom bands that are screen-printed are found to wear out with the passage of time.
These come with a sense of goodwill
Another reason why these are ideal for marketing reasons is the fact that they come with a sense of goodwill. For nearly a decade, these have been used for charitable and various other causes. So you get a good advertising medium in the silicone rubber wristbands that is already accepted, and loved by the public. You do not have the responsibility to break new ground, and can get a perfect medium that can be useful for your advertising purposes.
These can easily be customized
If you are planning to create bands for a specific group of people, you can easily customize them as per their specifications. For instance, if you would like your employees to wear them, you can customize bands according to their choice of color, design, shape and size. You will easily be able to imprint your own business messages, advertising messages, company logo and other things. There is always the scope to get them in a wide range of colors. Having your company employees sport them at social gatherings can deliver a powerful message without a lot of expenses on your part.